How To Plan A Corporate Event?

How To Plan A Corporate Event

Corporate events are the best way to increase the brand awareness and to have a good time simultaneously. Imagine that your boss has asked you to plan the event that will celebrate the opening of a new office. Even though, you are probably happy because he gave you the opportunity to show yourself, planning the events is not a simple task.

There are numerous things that you should have in mind and plan before you set the date. For example, you will need to search audio visual in Houston, find the best venue, call the guests, and do everything to make it appear interesting to everyone.

But how to do it without prior experience? We will help you by providing you essential tips that will help you plan a corporate event:

  1. Determine The Basics

So the first thing that you should do is to write down everything you need to know. You can start by answering these questions: who, where, what, why and how many.

The first question that will determine the capabilities you have is the budget. What is your budget? When you determine the budget, it is important to consider where you want to hold the event. What type of venue will accommodate your plans and needs? What kind of event do you want to make dinner, fun and interactive event or just a cocktail event for networking?

What is the main goal of the event and what you want to accomplish with it? Do you want to combine the marketing and fun, or think about fun?

We recommend you to write down answers to these questions because they will help you understand the basics before you start planning.

  1. Set The Date

Before you start to think about the interior, you have to consider and find an exact date that works for everyone. We recommend you to research whether your competitors or other businesses have the similar event during that time. You don’t want to make an event on religious holiday on another significant event such as Super Bowls, UN Sessions or other forms of celebrations, because that will affect both logistics and attendance of an event.

According to experts, you don’t have to think fast but plan at least two months. At the same time, don’t try to attack others with the email invitations, but make a plan. When you create an invite list, you should invite people at six weeks out, four weeks out, two weeks out and before the event.

  1. Location Is The Most Important Consideration

You don’t want to create a formal gathering in an Irish club or fun times at the luxurious hotel. The idea is to match your event and answers that you have answered in the very beginning with the interior and feeling of the location. Finally, the venue should reflect both your business purposes and the audience you wish to invite.

Therefore, you should know your preferences and by having everything in mind to match the desires of guests, your boss, and your company. The main result has to be positive, which means that you have to consider all options before you decide which one is the best.

  1. Send Invitations

As soon as you create a guest list, you should send invitations in periods at least four weeks before the event. Have in mind that from all invitees, 30% will not come, which is the common drop-off rate.

The idea is to make your guests feel welcome and to provide them insight on what they can expect on that night. If the purpose of the event is a combination of having a good time and networking, you should create appropriate invitations that will create that picture for invitees.

We recommend you to use the creativity and knowledge of graphic designers and writers because the invitation has to appear and look amazing. They need to represent the tiny blimp of what will happen during the event.

For more information on corporate events click here.


We have presented you basics that will help you get started when it comes to making a corporate event. However, the promotion is the second things that you should consider as well as interior and decoration.

Finally, the idea is to create the event that will make people feel amazing and satisfied all the way. That will provide you better brand awareness, and your boss will praise you afterward. You can even gain promotion if you do it efficiently.